Gurney

Tuesday, February 12, 2008

How to Check if a Niche Site Will Be Profitable

To be profitable, there has to be:

a) Demand

b) Good affiliate programs you can promote (also high bids at the Pay Per Click Search engines is a good indicator).

To find out this information, I use Wordtracker and affiliate networks like Commission Junction.

Let's take the example of two potential niches and see if they are profitable. The niches I have chosen are "electric toothbrushes", and "hair removal".

Let's check Commission Junction (CJ) first.

Once you are logged in, click on "Get Links".

Select Links from the Search drop-down box, and type in hair removal into the search box.

Looking down the advertiser list of the results, you will see that there are several merchants offering hair removal products.

Click on the 3 Month EPC link at the top of that column to order the results by EPC. Those top performing ads look great. Check out the advertisers by clicking on the Advertiser link for any particular link.

(EPC is the amount of money the average affiliate makes per 100 visitors he sends to that merchant).

I clicked on Folica.com to see more information about that advertiser. Look at the EPC for the advertiser as this gives a better indication of overall advertiser performance than individual links.

A 3 month EPC of $17.63 (at the time of writing) means that for every 100 clicks from affiliate sites, the affiliates average $17.63 commission. Anything over $10 is good. You can also check out the 3 month trend for the advertiser. In this case, Folica.com have a very consistent EPC.

This is a good niche as long as there is demand.

Repeat the above steps for my other potential niche "electric toothbrushes". This time, just type in "toothbrush", not "electric toothbrush".

There are a few merchants there, but they are either new, or don't have any EPC data (at the time of writing this book). This lack of any clear data starts alarm bells ringing in my ears.

However, just to make sure, select "Products" from the drop-down search box, and type in toothbrush.

Ahh, now we have something. There are some novelty toothbrushes, and normal electric toothbrushes. Click on a few of the merchants and check out their EPC. When I checked they were a little disappointing, so I would rank the profitability of the toothbrush niche quite low.

I know I can find electric toothbrushes at Amazon and promote them from there, but Amazon has a very low commission rate.

Of the two, hair removal seems the better option. I hope it has a high demand.

Let's check demand

I like to carry out a couple of tests for demand. Firstly I'll check how many competing pages there are at Google for my main phrase. The higher the number, the more demand (since other webmasters have chosen to create pages on the topic). Secondly I'll head over to Wordtracker and check to see how many phrases are used to search for my niche. As I wont be able to compete in Google for my main phrase, I need to make sure there are sufficient phrases I can rank well for.

Let's look at this in detail.

1. Head over to Google and do a search for hair removal and electric toothbrushes,

hair removal - 25.6 million competing pages. electric toothbrush - 1.96 million.

(These figures were accurate on 13/02/2006. Click the hyperlinks for the two phrases to check what those figures are today).

OK, hair removal is looking promising.

Now head over to Wordtracker. Wordtracker in my opinion is the best tool for carrying out keyword research. I don't personally rate the accuracy of the Overture suggestion tool (and all keyword tools that use it for demand figures).

Login to Wordtracker.

In the Multiple Search section, click on Compressed search.

Type in hair removal, and select 500 from the Number of Results drop-down box.

Click Proceed.

When the results are all displayed, you will notice that 500 results are returned. This is good as it means that there are a lot of potential phrases for this niche.

Now for a little trick I use.

Scroll to the very bottom of the page. The table gives you the "Count", and "Predict" figures for each word.

At the time I checked, the count and predict figures were 10 and 12 respectively for the last phrase in the list.

This tells me there are a lot more phrases than just this 500. Correctly carrying out keyword research, will yield thousands of potential phrases for this niche.

As a benchmark, anything above a 5 for the last phrases in the results (assuming 500 results were returned), is a good indicator to me that the niche has a lot of phrases to target. The higher the value of the count for the last phrase in the list, the more phrases you will find for that niche when you carry out your in-depth keyword research.

Want to see an example?

Type in insurance and select 500. Scroll to the bottom. The count figure when I checked was 180 for the last phrases in the list. That means there are a huge number of potential phrases for the niche of insurance.

Another example. Type in barbie doll. The last phrases in the list has a count of 3, which means this niche has far fewer potential phrases than the insurance niche.

A final example. Type in cadbury chocolate (the best chocolate in the world in my opinion).

Only 52 rows were returned when I checked (not the 500 that were obtained in the previous examples), meaning this would not be such a good niche.

Before finishing our profitability and demand research, there is one other check I like to carry out. How much are these phrases attracting at the Pay Per Click search engines?

Type in hair removal at Wordtracker again.

Scroll to the bottom.

Click on the perform a competition search.

Select Overture and click the proceed button.

You will need to type in the security code displayed, into the small box before you can get the results.

Scroll to the bottom of the results.

At the time of writing, the top bids for hair removal related phrases were nearly $40.

Wow. Companies are prepared to pay nearly $40 per click at the search engines for some phrases related to this niche.

This niche is hot, and potentially very profitable.

Putting Adsense on our site could prove VERY profitable.

To read more about how you can avoid being labelled as a "thin" affiliate, download your free copy of "Creating 'Fat' Affiliate Sites".

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Skin Care Home Remedies

Skin is the largest and one of the most intriguing organs of the body, accounting for 16 per cent of body weight. The Skin is composed of cells, sweat pores, and sebaceous glands. Natural homemade recipes for your skin are simple to make and cost-effective. Virgin coconut oil/butter makes for a good moisturizer by providing a protective layer that locks in natural moisture. Coconut oil solidifies at temperatures below 78 degrees Fahrenheit. Almond oil soothes and lubricates the skin. Apricot oil protects and softens the skin. Banana peel contains a substance that is highly effective at destroying warts. Tea's tannic acid absorbs oils that lead to blemishes. Saturate a tea bag in warm water and press on the affected area for about 5 minutes. Add 1 quart whole milk and 3 tablespoons of lemon juice to a very warm bath. Baking soda acts as a deodorizer and soothes the skin. Avoid excessive amounts of caffeine or alcohol.

Drinking plenty of water, eating raw fruits and vegetables, and getting plenty of rest are one of the best ways to achieving healthy and radiant skin. Add pulp-free aloe vera juice to water in a spray bottle and spritz arms, legs, back and face. Mix 1 part vodka with 9 parts strong chamomile or mint tea. A paste made from one teaspoon each of sandalwood powder and turmeric mixed with milk, is very good. A paste of nutmeg and water is also beneficial. Half a cup of Aloe Vera pulp can be taken internally or applied externally to the skin. Dosage: Twice a day. Before going to bed, was the face thoroughly and then apply a paste of 1 Tsp. coriander juice mixed with a pinch of turmeric powder. Grind five almonds and mix with 1 teaspoon of fresh cream and a few drops of lemon juice. Apply this paste to the face and neck. Leave on for about fifteen minutes. Water Apply to the face or discolored skin.

Oily skin avoid skincare products that leave your skin feeling taut and dehydrated. Make a paste from basil (tulsi) leaves and water to use on the affected skin. A paste of fresh fenugreek leaves, applied and washed off with warm water before going to bed prevents pimples. Warm 3 cups whole milk. In another bowl, mix 1/2 cup coarse salt and 1/3 cup olive oil. Soak feet in milk for 10 minutes, then rinse. Scrub feet with salt-oil mixture. Rinse and apply a moisturizer and thick socks to seal in the softness. For normal skin Always use a mild, oil-based moisturizer under makeup to help retain surface moisture. Avoid direct heat on the face-including that from blow dryers. Dry skin needs plenty of thorough but gentle cleansing, regular stimulation with massage and generous quantities of oil and moisture. It also needs extra careful protection.

Home Remedies Skin Care Tips

1. At night, to keep your skin's normal moisture- balance apply a thin film of home-made moisturizer.

2. Avoid direct heat on the face-including that from blow dryers.

3. Always use a mild, oil-based moisturizer under makeup to help retain surface moisture.

4. Use hot water when washing the face.

5. Make a puree of fresh tomatoes, apply to the skin.

6. Mix one tablespoon youghurt with fuller's earth and apply.

7. Avoid heavy cleansing creams.

8. Avoid the use of harsh soaps or cleansers.

9. Use a pure soap with no artificial additives.

10. Take plenty of leafy green vegetables and fresh fruits.

Juliet Cohen writes articles for skin care tips and skin care advice. She also writes articles on beauty makeup tips.

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Mom Loves Cooking; I Love Baking

Cooking is a spontaneous cooking nature while baking is more to precision cooking or engineering cooking. This is a 40th year old lady, my mom philosophy. My mom, housewife for twenty five years always enjoy cooking but not baking. To her, cooking is an easy and spontaneous process. As long as there are raw ingredients ready, she can cook. Cooking is straightforward, the methods involve, basically throw everything in the skillet, add some salt, sugar to enhance the taste and fry for sometimes, it is ready. So she gets pleasure from cooking and doing it for couple of years.

My mom cooking is very unique. She can cook well, can cook so many dishes but she cant write out any recipes. Expert in cooking, but cant teach! Why this happened? Because she had her own feast of recipes, she doesnt cook based on measurement. She cooks freely and spontaneously. She will cook according to her taste; add in the salt, sugar or any flavour enhancement material based on her own measurement. So, she will not know how to explain her cooking to the others. She can tell you roughly what will be need in her cooking but not exactly what she uses. Because when she found out that the dish is not tasty enough, she will add in something that she feels like. So there is no standard in her world of cooking.

Before I left home to study, I learn to cook few dishes from her. It is a hand on teaching, but due do all the estimation method she use I cant cook without her hand on coaching. There is no standard measurement in all the raw materials or ingredients use. This make me headache as I am someone who is rarely walk into the kitchen since young. End up, I learning nothing! But still, my mom cooking is the best cooking.

Leaving home from study made me miss home cook dishes so much. I started to search for recipes and learn to cook on my own. In my cooking world, I need accurate measurement on the ingredients I used. I realize that I can cook if I have clear step by step instructions and accurate measurement of the ingredients. I cant cook with the estimation method my mom applies. With the step by step clear and direct instructions, then only I can cook!

I am dessert lover, I love cake and pudding so much. One day I come across a home made cheese cake recipe in newspaper. I try it out. It is cool. Simple, easy and taste delicious. I share this with my mom, she feel so excited for me. Ask me to bake one for her to try. My mom never enjoys baking cake or pudding because she hates those precision in cake making principle. Step by step instructions need to be follow and no any single step need can be miss out.

My mom hates what I love. So she enjoys cooking while I enjoy baking. My mom hates to follow step by step instructions while I cant miss the step by step instructions. So I enjoy baking more than cooking. I realize that cooking and baking reflect someone character. I am an engineering background student, in engineering everything must be precise, accurate. So I apply the same principle in baking. So it is comfortable for me to just follow the technique, trouble-free and simple.

Siew Wen, i am an expert in dining and recipe. Expert in dining and recipe, master in dining and food testing. Where to dine-www.dining-choices.com Video for dining http://www.dining-tube.com

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NFL Europe Has Champion XV

It was a thrilling game of American football played at an out of control pace, as the Hamburg Sea Devils went out to get an early lead and with that they ended the cheering of a highly enthusiastic crowd of 48.125 at the Frankfurt's Commerzbank Arena. They beat the Frankfurt Galaxy, 37-28, and captured World Bowl XV and the championship of NFL Europa.

With the situation the NFL Europe is going through at the moment, the league's future management in doubt, this well-played struggle in front of an energized arena filled with frantic public might have been the advertisement its brand of football needed.

Hamburg won by puzzling Frankfurt's defense, they succeeded at hitting consecutive big plays. Quarterback Casey Bramlet was the outstanding player. Sent by the Washington Redskins for his second go-round in Europe, Bramlet passed for 347 yards and a World Bowl record four touchdowns as he won the game's most valuable player award.

The Sea Devils searched their strategy for offensive tricks, scoring on a 19 yard flea-flicker from Bramlet to Marcus Maxwell, and a fake end-around that turned into a 51-yard touchdown pass to the faker, Josh Davis.

Coach Martino, who took over the Hamburg Sea Devils on the last day of pre-season when Jack Bricknell was forced to retire by illness, for him, this victory in the NFL Europe was especially sweet; a championship in his first year as a head coach after 30 years as an assistant.

The key for Hamburg was playing with the lead, because Frankfurt's offense was almost equally as hard to stop. With no intention of disqualifying a fighting team that helped make the game interesting, I have to admit Frankfurt played catch-up most of the game.

Ally White is a top senior copy writer for the online bookmaker http://www.instantactionsports.com/uk Feel free to reprint this article in its entirety on your site, make sure to leave all links in place and do not modify any of the content

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