Gurney

Sunday, February 17, 2008

3 Ways To Maintain Customers

Your restaurant gives you a reason to continue your money ventures all year round. No matter how cozy and beautiful your restaurant looks or delicious your food is, the bottom line is, you need a steady line of customer visits to keep your restaurant in business.

Keep in mind that beautifying your restaurant alone isnt going to help you increase or at least maintain a steady sale for your business. You have to improve your services, advertising techniques and marketing strategies so your customers continue to patronize and spread the word about your service.

The first place where you want to market your restaurant and endorse your good food is at the hotels. This is one place where many newcomers, both travelers and foreigners stay most of the time and since they dont know much about the place and good spot where to dine, make an arrangement with the hotel managers to include your restaurant, address and phone number on their Attraction list. If possible, distribute your own ads and menus in the hotel rooms and lobby area. This way, for sure, you will get you customers all year round.

Another effective way of getting customers attention is to sell gift certificates. Be sure you sell your certificates in different range of amount so your buyers can decide how much they want to spend. Gift certificates allow users to try the service and food of your restaurant risk-free since the certificate has already been paid for them to consume. Just continue this trend and eventually, before you know it, youll get an increase in your sales just through the gift certificates.

And lastly, a good way of harvesting customers everyday is to offer a happy hour promo. This means your customers, after work, can hang out in your restaurant while they enjoy good music with friends and a good deal. The idea here is to offer drinks in a low price and even offer free drinks once a certain number of drinks have been consumed by a customer(s). You can also offer finger food at an affordable price together with the drink to maximize the happy hour for everybody.

Shareen Aguilar is a writer for http://restaurant-business-secrets.com which has information about restaurant management and restaurant operation techniques.



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